Positioning
Vision
In the developed world, mobile phone subscribers will use their mobile phones as a major e-payment mechanism. In the developing world, this will become the primary vehicle for electronic payments.
Mission
"To enable recognised brand names to provide their customers with Convenient, Affordable, Trusted and Secure* mobile financial services whilst supporting their Corporate Social Responsibility initiatives"
Value Proposition
Mobile Financial Services provides a strong and unique value proposition to established brand names and their customer base. The major benefits include:
| Subscriber Benefits | Brand Benefits | |
|---|---|---|
| Financial | More Affordable Solutions | New high margin revenue streams and lower deployment OPEX |
| Convenience | Mobile provides added convenience | Integrated platform provides reduced time to market for new services |
| Value | Low income group provided with cash alternative and CATS* solutions. | Increased brand value and trust |
| Security | PCIDSS compliant end-to-end solution in partnership with major financial partners (i.e. MasterCard) | Recognised market experts providing full end to end solution |
*MFSL research has shown that the mass financial services market demand solutions which compete on CATS - Convenience, Affordability, Trust and Security.
